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TAQA’s AFC Sponsorship Highlights the Power of Partnerships

13 January 2025
Author AFC Media Team

TAQA’s collaboration with Aberdeen Football Club is more than just a partnership, it’s a testament to the strength of shared values. Together, we’re fostering talent, engaging with the community, and creating opportunities that have a real impact.

Since the partnership began, we’ve launched initiatives that align with our core beliefs, making a tangible difference in the North East of Scotland.

At TAQA, we’re a global leader in energy solutions, powered by a team of over 5,000 individuals from 76 nationalities across 20 countries. Our commitment to innovation and service drives us, but so does our passion for building meaningful connections, like the one we have with AFC.

Keith Hillis, TAQA’s VP of Marketing and Business Development, shares his thoughts on what makes this partnership special:

Developing Talent | TAQA’s Philosophy

At TAQA, we see talent development as more than a strategy, it’s a cornerstone of who we are. Within our organisation, we’re committed to creating opportunities for growth, whether through robust training, mentorship, or clear career pathways. Our goal? To empower people to thrive in an ever-changing energy sector.

This belief carries over into our work in the community, too. By investing in youth initiatives like AFC’s Youth Academy, we’re nurturing confidence and creating a ripple effect of positive change that benefits individuals, their families, and the broader community. It’s all about inspiring the next generation to aim high.

Building for the Future | Our Long-Term Goals

We’re thinking big when it comes to our work with AFC’s Youth Academy. Our long-term vision includes improving the Academy’s infrastructure, fostering inclusivity, and cultivating excellence both on and off the field.

Through initiatives like the Craig Brown Tournament and supporting youth teams as they compete in European tournaments, we’re helping young athletes experience high-level competition and develop a global perspective. But it’s about more than football. We’re focused on developing well-rounded individuals who can make a difference in their communities and inspire others to do the same.

Making a Difference | Impact on the Community

For young players, the Academy offers more than just a chance to sharpen their football skills. It’s a place where they learn discipline, teamwork, and leadership, qualities that will serve them for life. And for the community, the Academy is a source of pride, encouraging youth engagement and creating a positive, energetic spirit.

We connect deeply with the Academy’s values of inclusivity, growth, and excellence. These principles mirror TAQA’s belief in the power of education and development to transform lives.

A Broader Vision | Corporate Social Responsibility

Our partnership with AFC’s Youth Academy is a natural fit for our CSR priorities. It aligns with our focus on youth development, education, and community well-being. By investing in initiatives that create personal growth and encourage inclusivity, we’re living out our commitment to making a lasting social impact.

This collaboration is more than sponsorship; it’s a way for us to actively contribute to a sustainable, inclusive future. We’re proud to be part of something that uplifts young people and strengthens communities.

Skills for Life | A Shared Focus

Whether in the boardroom or on the pitch, resilience, teamwork, adaptability, and leadership are key. At TAQA, these values are woven into our culture, and we’re thrilled to see them reflected in the Youth Academy. By supporting young players, we’re helping them build skills that will open doors, both in their athletic careers and beyond.

Championing Diversity

Diversity and inclusion are at the heart of everything we do. Through our partnership, we’re ensuring that young talent from all backgrounds has access to resources, mentorship, and opportunities. It’s about creating an environment where everyone feels valued and empowered to reach their full potential.

Leaving a Legacy

We see this partnership as more than a collaboration, it’s a foundation for a legacy. By supporting the Youth Academy, we’re inspiring future generations, fostering community spirit, and building resilience. Our broader vision is to enhance opportunities for young people and contribute to the vibrancy of the region.

Together with Aberdeen FC, we’re committed to empowering young people and creating something the community can be proud of for years to come. This legacy is one of hope, growth, and lasting impact.

To find out more about TAQA visit the website www.tq.com